Speeches and PR: Theoretical Convergences
In every successful communicative business or public organisation, public relations (PR) and speech writing function in a symbiotic and complementary...
Beware the Speech Writing “Rules”
Rules are made to be broken, at least some rules. The rules of speech composition might be a case in...
Speech: The Rewards of Risk
Audience type: Internal Speech type: Product pre-launch Purpose: Statement (restatement) of why the company bids for “risky” projects; congratulations to...
Your Draft, Your Rules
In another post I discussed style in the delivery of speeches. There, “style” referred to the way a speaker presents...
The Message is Mighty; Style is Secondary
Many books on speech writing discuss the delivery of speeches as much as the creation of the content of speeches....
Speech: Regarding “Innovation” (Them) Versus Innovation (Us)
Themes: Innovation as it is understood/defined by others is irrelevant to us. We have always been innovative on our own...
Speeches as Public Relations: Practical Convergences
Most texts on public relations neglect to discuss speeches, and vice versa. To me, the two are strongly related –...
Speech: Collaboration Generates Innovation and Competitiveness – Working, Learning, and Improving Together Enlarges Advantages for All
This speech is one of my favourites. It is long, it is dense, it is repetitious in places – but...
PR Theory 3 & 4: Asymmetric and Symmetric
These models focus on bidirectionality of information flow and the interaction/alternation of sender and receiver. In the Two-Way Asymmetric Model,...