FNS could continue to operate its faulty current logistics system. Rather than improve its operations, FNS could address customer complaints more efficiently and generously (e.g. through faster refunds and store credit).

The solution is negative, because it resolves no system issues. Such inaction might be perceived by consumers as a pre-emptive admission that 24-hour delivery is mere hype. If FNS seeks continuity, then this solution is irrational. But if FNS is short-term oriented and simply seeks a controlled descent, then this solution may suffice.

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