Speech: We Survive and Thrive
From time to time, I wrote speeches that were delivered by senior management to mostly internal, occasionally external, audiences. This...
Speech: On Vision
This speech was written in mid 2009 for an international meeting of national business unit leaders. The theme was “vision”,...
Energy Speech: A Basic Quantitative Analysis
A quick way to ascertain whether a speech delivers its core messages is to cross compare the themes and concepts...
Energy Speech: Rhetorical Element Analysis
In a speech, the effective use of rhetorical elements is as important as the conveyance of the core message. In...
Speech: On Energy
This was the brief: In the energy industry, we understand uncertainty and the value of uncertainty. Some might even say...
The Rhetorical Elements of Effective Speeches
The following table summarises 10 key rhetorical elements often to be found in effective speeches. In practice, these elements can...
PR and Marketing: A 2020 Model (2)
If, as is shown in this diagram, PR enclosed all communications and marketing activities, then it acquires commercial significance at...
PR and Marketing: A 2020 Model (1)
The following model (by Cornelissen, 2020) shows the relatedness and constituent activities of marketing and PR. The C area intrigues...
Between Corp Comm and PR: Tech Comm as Central
This model centralises Tech Comm. This model is designed to describe communications practices in companies that are highly technical, so...