PR Theory 2: The Public Information Model
This theory of PR describes the downward, one-way provision of accurate and reliable information to the public. Through PR, organizations...
PR Theory 1: Shock and Knock
This theory presents PR as a form of attention creation and message insertion for the purpose of manipulating public opinion....
Speech: Diversification – Befriend or Beware?
You might shudder when you hear the word “diversification”. I forgive you if you do.1 The history of business is...
The Speech Writing Process
In this article, I will not be discussing how to write a speech. That would take an entire book. No,...
Analysis of “We Survive and Thrive”
The following analysis shows how various rhetorical elements are present in this short speech. Some identifications are stronger than others....
Speech: We Survive and Thrive
From time to time, I wrote speeches that were delivered by senior management to mostly internal, occasionally external, audiences. This...
Speech: On Vision
This speech was written in mid 2009 for an international meeting of national business unit leaders. The theme was “vision”,...
Energy Speech: A Basic Quantitative Analysis
A quick way to ascertain whether a speech delivers its core messages is to cross compare the themes and concepts...
Energy Speech: Rhetorical Element Analysis
In a speech, the effective use of rhetorical elements is as important as the conveyance of the core message. In...