Overseas Trade Marketing Plan 5: Target Market Factors
Target Market A deep and broad knowledge of the product’s differentiation according to the expectations, needs, and purchasing patterns of...
Overseas Trade Marketing Plan 4: Environmental Factors
Environmental Factors The macroeconomic and industrial conditions in which a product or service is offered will be highly determinative of...
Overseas Trade Marketing Plan 3: Competitor Analysis
Competitor Analysis Practically speaking, this activity is the mirror image of the company analysis. The company analysis is inward-looking, i.e....
Overseas Trade Marketing Plan 2: Customer Analysis
Customer Analysis Related to market intelligence gathering is the need to understand the nature of the overseas market and, in...
Overseas Trade Marketing Plan 1: Company Analysis
A basic overseas trade-oriented marketing plan can be divided under the following headings: Company Analysis, Customer Analysis, Competitor Analysis, Environmental...
A Basic Glossary (and Bibliography) of International Freight and Trade
Glossary A Agency for international trade information and cooperation This is an intergovernmental organisation that is set up to...
Sources of International Trade Information
Trading companies – although not an information source per se – possess high levels of country-specific knowledge of import/export procedures,...
Import and Export in an Age of Global Commerce
With the rise of the multinational corporation, “born-global” corporations, and complex technology products, defining “import” and “export” has become challenging. The...
Why Importing Occurs
“Importing” refers to the inward reception of goods into the domestic market for consumption in that market or incorporation into...