Mass Customization as Risk Management Tool

Another flexibility tool, Mass customization (hereafter “MC”), introduced by Davis (1989), is the opposite of Fordian production principles. MC is achieved through agility and incorporates postponement, flexibility, and integration (Pine, 1993; Hart, 1995; Eastwood, 1996). MC shares many of the features of SCM. Like postponement, MC has become a tool of SCRM. MC reduces demand-side risk by mobilizing the SC to configure standard components according to near-as-known demand.