Disaggregating Customer Value in Rail Freight Logistics
The following figure illustrates the four constitutive elements of value obtained by customers engaging with DB. Quality “Quality” is a...
Customer Service as Rail Freight Value-Driver
When business is acquired, the customer interface priority moves from attraction to provision of service quality. The longevity of the...
The Rail Freight Value Advantage Proposition
In markets that are characterised by commodity provision of rail freight services (perfect or near-perfect substitutability), load capacity/train length and...
Marketing Rail Freight
Rail freight marketing has two core challenges: To attract and maintain trade from businesses whose products are rail-suited. To entice...
Value-Drivers in Rail Freight
In this and other posts in this series, “value-drivers” are those aspects of rail freight provision for which the customer...
Performance Significance of Supply Chain Configuration
A Kraljik Matrix will likely be useful. The matrix, informed by the previous diagrams, will show the relative criticality and...
The Tax-Sensitive Supply Chain
To understand the taxation significance of supplier activities, the physical location of supplier trade, cost-intensive activities, and/or those activities that...
Identifying Customer Value in Rail Freight
In the context of pure rail freight, identifying what constitutes value for the customer is problematic but strategically critical because...
Supply Chain Mapping
Proposal: if comprehension of DB’s supplier interaction is required, a diagram like the following will be useful. The diagram will...