The 2008 Case For Social Media: 1. Unfinished but Prescient?
Background Oh the strange files found on ancient hard drives! This series of articles presents a document that I composed...
PR and Marketing (5): Equals?
To me, this is the strangest, most illogical of the five models. The model describes the merging of Public Relations...
PR and Marketing (4): D-Pub
Companies who put Marketing inside (and by implication under the control of) Public Relations were once unusual. This is the...
PR and Marketing: Convergence?
Kotler and Mindak (1978 – take note of that date) recognised five main models that describe how companies operate their...
PR and Marketing (3): C-Mark
In communications terms, companies operating this model prioritize marketing or consider marketing to be the natural and functionally optimal environment...
PR and Marketing (2): Bits Overlapping
In the second model, the two are still mostly separate in functional terms. However, a small proportion of the workload...
PR and Marketing (1): It’s Best to Stick Apart
Let’s begin with what I term the “Apart” or “Silo” model. This describes organisations in which public relations and marketing...
Hey, Nobody Told Me I am Doing PR!
Maybe it is the unseen consequence of being the designated “writer”. Maybe every foreigner is a de facto “translator”. Maybe...
Analyzing a Media Campaign: A JCX Case Study
Square One For four years, I was closely involved with authoring and coordinating JCX’s UK PR efforts. PR policy was...