Analyzing a Media Campaign: A JCX Case Study
Square One For four years, I was closely involved with authoring and coordinating JCX’s UK PR efforts. PR policy was...
Designing a Media Campaign: A JCX Case Study
Background Surveys conducted on the UK public in 2003, 2005, and 2007 to measure perception of JCX UK presented an...
The Russo-Georgian PR War of 2008
Since the post 9-11 popularization of rolling news, the television reporting of war has come under close scrutiny. Much has...
Aristotelian Rhetoric and Corporate Communication
Abstract The article The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy (Argenti and Forman, 2000) addresses the...