Speech: Regarding “Innovation” (Them) Versus Innovation (Us)
Themes: Innovation as it is understood/defined by others is irrelevant to us. We have always been innovative on our own...
Speeches as Public Relations: Practical Convergences
Most texts on public relations neglect to discuss speeches, and vice versa. To me, the two are strongly related –...
Speech: Collaboration Generates Innovation and Competitiveness – Working, Learning, and Improving Together Enlarges Advantages for All
This speech is one of my favourites. It is long, it is dense, it is repetitious in places – but...
PR Theory 3 & 4: Asymmetric and Symmetric
These models focus on bidirectionality of information flow and the interaction/alternation of sender and receiver. In the Two-Way Asymmetric Model,...
PR Theory 2: The Public Information Model
This theory of PR describes the downward, one-way provision of accurate and reliable information to the public. Through PR, organizations...
PR Theory 1: Shock and Knock
This theory presents PR as a form of attention creation and message insertion for the purpose of manipulating public opinion....
Speech: Diversification – Befriend or Beware?
You might shudder when you hear the word “diversification”. I forgive you if you do.1 The history of business is...
The Speech Writing Process
In this article, I will not be discussing how to write a speech. That would take an entire book. No,...
Analysis of “We Survive and Thrive”
The following analysis shows how various rhetorical elements are present in this short speech. Some identifications are stronger than others....