PR and Marketing (3): C-Mark
In communications terms, companies operating this model prioritize marketing or consider marketing to be the natural and functionally optimal environment...
PR and Marketing (2): Bits Overlapping
In the second model, the two are still mostly separate in functional terms. However, a small proportion of the workload...
PR and Marketing (1): It’s Best to Stick Apart
Let’s begin with what I term the “Apart” or “Silo” model. This describes organisations in which public relations and marketing...
Hey, Nobody Told Me I am Doing PR!
Maybe it is the unseen consequence of being the designated “writer”. Maybe every foreigner is a de facto “translator”. Maybe...
Aristotelian Rhetoric and Corporate Communication
Abstract The article The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy (Argenti and Forman, 2000) addresses the...