PR and Marketing: A 2020 Model (2)
If, as is shown in this diagram, PR enclosed all communications and marketing activities, then it acquires commercial significance at...
Connecting PR and Corp Comm Through Tech Comm
Let’s consider what is these days a heresy: Corporate Communication is separate to Public Relations. The two operate largely in...
Aristotelian Rhetoric and Corporate Communication
Abstract The article The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy (Argenti and Forman, 2000) addresses the...