Tag Archives: vis comm

Early in the article, the authors declare that little current research focuses primarily on visual communication. Perhaps this is due to the divisibility difficulties their own case studies highlight, and because evaluating visual communication in stark separation from usability is an undertaking of doubtful practicable worth.[1]

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Effectiveness and Limitations of General Methodology and Specific Methods

In case #2 we first encountered the researchers’ probing technique, in which testers escalate the specificity of questions to extract increasingly detailed answers. What regulates this probing is not mentioned (for instance: does questioning cease upon satisfactory answer?). If probing failed to yield insight, the testers drew subjects’ attention to specific matters, but could a subject’s lack of comment not be enlightening?[1] Also, by mentioning a feature, did the testers exaggerate its importance, leading subjects to award it unwarranted attention and inflate their responses accordingly?

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Field of Research/Key Research Questions

It is essential that technical communicators be literate designers of visual information, since the more they know, the better will be the results of their collaboration with graphics artists. The principles governing visual communication evolved from those used for printed information. [1] Due to ever increasing preference for online media, information professionals including graphic designers, multimedia authors, and technical communicators are endeavouring to expand and improve on existing, print-oriented design guidelines to accommodate and exploit the idiosyncrasies and benefits of online delivery.

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