PR and Marketing: A 2020 Model (2)
If, as is shown in this diagram, PR enclosed all communications and marketing activities, then it acquires commercial significance at...
PR and Marketing: A 2020 Model (1)
The following model (by Cornelissen, 2020) shows the relatedness and constituent activities of marketing and PR. The C area intrigues...
Between Corp Comm and PR: Tech Comm as Central
This model centralises Tech Comm. This model is designed to describe communications practices in companies that are highly technical, so...
The Corp-Tech-PR Trinity
This model describes another way of operating and conceptualising Corporate Communication, Technical Communication, and Public Relations as three distinct, but...
Connecting PR and Corp Comm Through Tech Comm
Let’s consider what is these days a heresy: Corporate Communication is separate to Public Relations. The two operate largely in...
The 2008 Case For Social Media: 3. Did I Predict Instagram?
Available and Popular Social Media Platforms Currently, Social Media platforms take many forms. Defining categories for Social Media platforms is...
The 2008 Case For Social Media: 2. ATSICR
The Communication Advantages of Social Media: ATSICR Social Media presents challenges and opportunities, but the returns on the opportunities far...
The 2008 Case For Social Media: 1. Unfinished but Prescient?
Background Oh the strange files found on ancient hard drives! This series of articles presents a document that I composed...
PR and Marketing (5): Equals?
To me, this is the strangest, most illogical of the five models. The model describes the merging of Public Relations...
